The Magic Bullet For Your PPC Marketing is Tight Adgroups

What is an Adgroup?

In Google Adwords, you can put together a group of keywords you think relate to each other, then write one or more ads hoping to attract searchers typing those keywords into Google?s search engine and triggering your ads to be displayed (called ?impressions?).

The starting point and foundation of it all is your initial keyword research.? If you get this part wrong, then you are going to use keywords in adgroups that will attract the wrong searchers and result in high PPC costs and low return on investment (ROI).? Keyword research is the foundation of search engine optimization (SEO) and PPC Marketing.

As you group relevant keywords together into separate adgroups,? you have to decide on the proper match types of keywords to use depending on the balance of having more reach to the largest targeted audience, determining commercial intent and your budget limitations.

How Many Keywords Should Be in an Adgroup?

Most businesses dabbling in PPC have one general ad that covers a large list of adgroups that usually are not related enough that one ad is going to pull searchers to click the ad.? This is a good way to burn money and make Google wealthy.

The smaller and more related the better, but never more than 25-30 in one adgoup.? It?s a ton more work because you have to write an ad tailored to the the keywords in that specific adgroup and if you?re smart you?ll always have at least two ads per adgroup to split test them for better results.

What Are The Benefits of Having Smaller & Tighter Adgroups?

The benefits of creating small & tighter adgroups or splitting up large adgroups into smaller ones are massive, but take a ton of work or a ton of work for someone or company you hire to manage your PPC advertising.?? You decide about how worthwhile the benefits are:

• the smaller the keyword groupings, then the more targeted the ads will be
• the more targeted your ads, the better the response
• the better the response, the higher your clickthrough rate (CTR)
• the higher your CTR?s are, the cheaper your average cost per click (avg CPC)
• the higher your CTR?s are, the more traffic you will get
• the more traffic you get, the higher your sales and ROI will be

What is an Example of an Average Adgroup?

Let?s pretend that you have a business that sells bank and credit card acceptance to small businesses and you have 7 product offerings:

• debit & credit card terminal
• wireless/ cellular debit & credit card terminal
• IP/ hi-speed DSL debit & credit card terminal
• Wi-Fi debit & credit card terminal
• phone authorisation credit card processing, also called IVR or ARU
• virtual credit card terminal
• e-commerce credit card processing

An amateur PPC marketer might take each of those offerings and find all the related keywords of each of the 7 areas and make 7 adgroups with dozens and dozens of keywords in each grouping.

Example Adgroup #1: debit & credit card terminal

42 Keywords: *let?s say we use broad, phrase and exact match variations of each keyword

accept credit cards
?accept credit cards?
[accept credit cards]
accept debit cards
?accept debit cards?
[accept debit cards]
credit card machine
?credit card machine?
[credit card machine]
credit card machines
?credit card machines?
[credit card machines]
credit card terminal
?credit card terminal?
[credit card terminal]
credit card terminals
?credit card terminals?
[credit card terminals]
debit card machine
?debit card machine?
[debit card machine]
debit card machines
?debit card machines?
[debit card machines]
debit card terminal
?debit card terminal?
[debit card terminal]
debit card terminals
?debit card terminals?
[debit card terminals]
debit machine
?debit machine?
[debit machine]
debit machines
?debit machines?
[debit machines]
debit terminal
?debit terminal?
[debit terminal]
debit terminals
?debit terminals?
[debit terminals]

What is an Example of a Tight Adgroup?

In this simple example, these keywords for this one product offering can be split up into 8 smaller more related adgroups and write two ads for each grouping:

accept credit cards
?accept credit cards?
[accept credit cards]

accept debit cards
?accept debit cards?
[accept debit cards]

credit card machine
?credit card machine?
[credit card machine]
credit card machines
?credit card machines?
[credit card machines]

credit card terminal
?credit card terminal?
[credit card terminal]
credit card terminals
?credit card terminals?
[credit card terminals]

debit card machine
?debit card machine?
[debit card machine]
debit card machines
?debit card machines?
[debit card machines]

debit card terminal
?debit card terminal?
[debit card terminal]
debit card terminals
?debit card terminals?
[debit card terminals]

debit machine
?debit machine?
[debit machine]
debit machines
?debit machines?
[debit machines]

debit terminal
?debit terminal?
[debit terminal]
debit terminals
?debit terminals?
[debit terminals]

An ad for one of these tight adgroups could be something like this:

?Need a Debit Terminal?

Get a Debit Terminal For Your

Business. Call For a Quote: 416 888 1234

www.CanadaCardProcessing.com/Debit?

When a searcher types in ?debit terminal? that keyword will be in BOLD in the headline and in the 1st line of the ad copy, making it stand out even more among the generic ads that won?t have any bolded words.

Also, depending on how extensive your keyword research is you could possibly have even more targeted adgroups.? Let?s say we take ?debit terminal? again? there could be groupings of ?debit terminal in Toronto?, ?debit terminals for hair salons?, ?debit terminals for restaurants?, etc, etc.

Do You Now See the Importance of Small & Tight Adgroups?

Get a professional PPC Manager for your paid advertising and reap the rewards.? Google rewards smart advertisers with high Quality Scores,? higher ad positions, higher clickthrough rates and lower avg cost per click than your competitors- get more customers at a lower cost.

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Source: http://www.smallbusinessonlinecoach.com/blog/magic-bullet-ppc-marketing-tight-adgroups/

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