Nonprofits are designed to fill the void between the for-profit and government sectors.? Sometimes though, nonprofits must also take the role of the for-profit sector in order to achieve their mission.? Social enterprise ventures come into being to do just this.?
With a tripple bottom line, in the case of Pride Paws in Philadelphia, a population which is not readily welcomed as employees by the for-profit sector gets work; a product, dog biscuits is created and sold; and some revenues are generated to offset the dependency on grants (apparently not enough according to the Philadelphia Inquirer).? Mission accomplished!
I would probably suggest this is a good time to revisit Pride Paws' business model if the sales and grants revenues are not making ends meet.? Market demand is always a good place to start answering the questions: who and where are the dog owners who value the "extra-value" biscuits for their pet and, how do they usually buy such items.? Next comes the questions around pricing and distribution assuming, and I'm guessing, that that's probably where?the most change could be made.? Distribution questions might focus for instance on whether it's time to?add an on-line business or distribute through the big-box pet retailers (if not already being pursued).?
Remember, a successful social enterprise venture is one which meets all three goals:?it can't lose money and should try to make profits.?
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